How Many Dogs Are There in Serbia and Why is the Pet Business Perspective in 2025?
Are you thinking about a business related to pets in Serbia? Here’s concrete data that shows why five industries are among the fastest-growing areas — and why self-service machines are the way to go.
Figures about Dogs in Serbia
- Estimated number of dogs in Serbia: 1.5 – 2.5 million
- Percentage of households with a dog: about 30%
- Average annual cost of a dog owner: 50,000 – 200,000 din
- Cost of care and grooming: 15-30% of the total cost
Serbian Five Markets in Brojke
- Annual income of five industries in Serbia: estimated at 150-250 million EUR
- Annual growth: 8-12%
- Number of pet shops in Serbia: 400+
- Number of veterinary offices: 600+
- Number of grooming salons: estimated at 300-500
Why Are There Lack of Self-Service Laundries?
With 2.5 million dogs and only a few hundred grooming salons — the capacity is nowhere near the demand. The average salon receives 15-25 dogs per day; has appointments lasting 1.5-3 hours per dog — and they are always full.
The self-service laundry receives 5-10 dogs per day and requires only 10-15 minutes per dog. It solves the accessibility problem that salons will never be able to solve.
Trend: Humanization of Pets
The global trend of “humanizing” dogs — treating them as members of the family — leads to:
- Greater spending on care (bathroom, cosmetics, healthy food)
- More frequent bathing (used to be 1x a month, now 1-2x a week)
- Demand for 24/7 access to services
Conclusion for Entrepreneurs
The pet business in Serbia is growing, the demand is huge, and self-service dog washes are still a new idea without real competition. Whoever is the first — wins the market.
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